What’s the web design process in practice?
First, I have to warn everyone who has anything to do with web design that clients often live in a misconception about how long it takes to design a website. It’s important to inform the client, that if he wants high quality website, he has to wait for it. It usually takes 2-3 months from the first meeting to the website launch. And that’s only if the client is satisfied with the result.
Therefore, for you as a designer, it’s important to request all necessary data that are essential for you as a graphic designer. Request photos and text which will be posted on the website. If the client doesn’t have any photos, take care of getting them yourself. The same goes for the texts which you’ll then easily incorporate into the graphics.
Web layout according to UX/UI and functionality for marketing
One of the most important parts for you as a graphic designer is thinking through what will work on the web from the marketing point of view and how. Think about how the entire website will be built. Prepare a meaningful web for future visitors, meaning a good user interface.
Strategically avoid eventual misunderstandings on what was and wasn’t supposed to be there with the client. If you prepare the content well before you start creating the graphics, the final website will fulfill its goals. Users will navigate clearly around and intuitively will search for what they need and their behavior will reach the desired profit.
You, as a UX designer, should work on your design in one of three forms:
- in form of a text assignment in Word
- in form of a wireframe, so-called sketch of a website
- as a prototype - in case of more complicated website or an on-line project
Finally, the graphics
When you’ve finally finished building the key proprieties of the website and you know roughly how the final web should look like, it’s time for graphics. This phase is the most important for the web visitors. Visitors will enjoy a good design. Otherwise, they will close the website immediately. Of course, it is not based on a single design. Prepare each subpage so it corresponds with the content of the website. Don’t hesitate to communicate a little more with the client in this phase. Usually there are two rounds of corrections, where the client submits his comments.
Also don’t hesitate to recommend various tips to the client, which will help his website to easily surpass the competition. Do you want to find out how to prepare a design so it’s focused well on the content? Read here. Also keep in mind that a good design should be able to fulfil its functions for at least two to three years ahead. Then it should be redesigned. It’s good to mention this to the client during the meeting.