Only your conversions will say if you have accessible layouts on the site or not
We know that there are certain HTML hierarchy rules we should follow when building a website. However, at the end of the day, it's the users who determine whether our design is successful or not. A well-designed layout can help users easily locate the information they need, while a poorly designed one can create frustration and confusion. If a layout is cluttered or disorganized, it can make it challenging for users to navigate the site, resulting in a negative user experience. In contrast, a clean and organized layout can make it simple for users to find what they're looking for and interact with the site's features.
Here are strategic rules you should consider when creating accessible website layouts
Keep it simple and clear
Use language that is easy to understand, and avoid cluttered or overly complex designs. Utilize visual cues such as headings and buttons to help users navigate the site and find what they need.
Optimize for different devices
Make sure your layout is optimized for various devices and screen sizes, including mobile phones, tablets, and desktop computers. This will ensure that users can access your site from any device they choose.
Consider user needs
When designing your layout, take into account the needs of your users, including those with disabilities. Add accessibility features such as alt text for images and captions for videos to ensure that everyone can access and enjoy your site.
In my case always helps to sit down and put the notes together by answering these questions:
Who is the target audience for the website?
This is a crucial question to consider when building a new site. Once you understand your audience, you can tailor the layout and design to their specific needs and preferences. I am not going to dive deeper as there are a lot of articles about finding your website's target audience.
What color scheme and typography (type and size) should be used?
Considering the color scheme plays a major role in determining the direction of a design. It is important to select colors that cater to the user's needs and ensure that they have a great contrast aspect ratio for accessibility. Similarly, typography and font size must prioritize readability for end users. For instance, when designing a magazine for older people, it is crucial to use larger font sizes and adjust the spacing for clearer navigation.
What is the primary purpose of the website?
Knowing the purpose of the site is crucial in defining the content strategy. Once you determine whether the site will serve as a catalog, lead capture form, or something else, you can decide what content should be placed on the page and how to organize it.
How can the content be organized to make it easy to find?
A content-first strategy is a winning approach for designers. When you have thoroughly researched and understood the content, it's like a dream come true. Armed with this knowledge, you can then confidently play around with different design elements while employing the best layout practices to create a truly engaging and effective website.
What are the key actions users will take on the website, and how can they be made more intuitive?
It's important to consider the key actions that users will take and how they can be made more intuitive. By understanding the user's journey on the site, you can identify pain points and find ways to enhance the user experience. It's also helpful to take a step back and ask yourself how you can go beyond just meeting their needs and offering something extra.
As we come to an end, my advice is to prioritize designing an accessible layout in order to create a positive user experience and make your website accessible for all users. This means using clear headings, high contrast, and large font sizes, as well as optimizing for different devices. Additionally, consider the user's behavior and continuously test and iterate your layout.
And still don't forget to experiment tho!