How to approach a website consistency
In practice, the so called website consistency is manifested through two different formats. First, the external design must be crated in accordance with the website users expectations. Internal design must be consistent with itself by adhering to the same styles that are shown on the main page. Here, we mainly include same iconstyles, button shapes etc.
✅ External consistency is quite conveniently designed through careful user research, correctly selected user interface templates and final usability of the website.
✅ Internal consistency can be tuned to perfection through, for example:
✅ Layout and navigation - this means, always place the functionsin the same area. For example always have search option in the top right corner. Why? Don’t make searching on the website complicated for users by placing the magnifying glass icon in the middle of the page. This will cause unnecessary confusion and some impatient users might leave the page after a bitof searching.
✅ Same styles - keep the website consistent so every page looks like the landing page. The visitors will be spared of a design chaos. They will be able to better orientate themselves on the website and will feel better here. Then design a functional consistency so the visuals reflect across the entire design. For example, the green button always means “buy”.
Ensure the website quality
It is difficult to avoid all problems with website performance when you’re in the phase of development, building, drafting and designing. Once the website is tuned to the first phase, carry out a thorough quality assurance of every page to ensure a 100% quality.
Focus on the following during QA:
✅ Functionality - of each interactive button. Observe how the buttons behave when you click them and pay attention to even the smallest aspects such as gesture controls or animation when you move the mouse over the icon.
✅ Fake buttons - focus on the appearance of buttons and icons. Don’t put any words or phrases into frames if they’re not clickable. The buttons should be designed in such way, that they encourage users to click them. Users are wasting time by clicking the fake buttons, which is frustrating. Even such detail can make the user leave the website!
Choose quality texts
If users got to your website through a search engine, they usually don’t waste time by reading every line oftext. Instead, they search for text, goods or service which they’ve entered into the search field. It is important for the designer to show off the services, products, price. Leave emotional texts for your blog for example,which is designated for sharing news.
✅ Be careful with forms. They are one of the most important elements of every website. For example if the form for login, logout or sending an inquiry, is named in a funny or a different manner, the over-creativity might put off some users and they will not proceed with the conversion. In this case too, the less is more. Give the user a clear, short and clean-designed form that will not scare them off and will look professional.
This also applies to buttons. When creating the design, keep in mind that the user must click this button in order to finish the action. These might also be the social media icons. Each button, even for “likes” must be intuitive. Buttons that are too small/large disrupt the user comfort.
User interface and the website design itself cannot be created without appropriate challenges. Without a doubt, designers must overcome a large number of obstacles which will eventually help to create captivating and enjoyable user interface. Only then the website will fulfill its functions.