It shows your consistency
If you’ve been consistent with the style or message you represent, a portfolio will emphasize this fact. And that is an absolute game-changer. Why?
Let’s come back to the scenario we stated in the previous section. If you don’t have a proper online portfolio, customers will have to search for pieces of information about you everywhere. They might see a bit of your work here and a bit there. However, it’s impossible to understand your brand values in a comprehensive way. They will probably get lost and struggle to find anything that resonates with them.
When you present a portfolio, they will instantly get a clear image of your style and overall message. That way, they can establish a connection with your work, and therefore order your services.
This is also true in case you haven’t set your unique style so far, because even though you might not see it yet, there are common elements that keep showing up in your work, irrelevant of the platform you use for getting creative. And if you’re like me and also build websites, it doesn’t matter what platform you use for that. I prefer Webflow, but you might notice that you like working with something else, and that’s completely okay. And one of the key elements your unique style consists of.
It provides a clearer picture of what it’s like to work with you
Every visual designer works a bit differently. After all, that is one of the key aspects that differentiate you from the competition. With a portfolio, the visitors will be able to visualize what it will be like if they make a deal with you.
A resume won’t ever provide the information that a portfolio can. The sky's the limit when building it, so don’t shy away to get creative and provide all of the relevant information, but also minor details about the way you work. Potential customers will be able to feel and experience it – even when they don’t cooperate with you just yet.
It can help you realize what point in your career you’re at
And last but not least, let’s talk about the benefit that a portfolio can bring directly to you. Sometimes, it’s very helpful to just sit back and reflect on what you’ve done and realize how far you’ve come. Portfolio will enable you to do just that.
In business generally, a self-reflection process is very important, because you can analyze your journey so far and learn what you can improve in the future. The world of visual design is very competitive and preparing for it getting even tougher. Having a portfolio will help you identify your strengths which you can build on and stand out from the enormous crowd of designers of all kinds because of them.
Can you remember what was the first design you made? Maybe you include this one in the portfolio as well – it shows humility and demonstrates the pace of your growth to your customers as well when compared to more recent work.
I hope that this article clarified why having a compelling portfolio is an absolute must for any visual designer and really for anyone who wants to be successful – whether online or offline. See you next time!