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May 19, 2021

Designing a SaaS website: pre-designed templates vs. designing from scratch

E-commerce, blogging and digital marketing are an integral part of the business world today. If you don’t have a website you will quickly fall behind the competition. Anytime you hear of a new business, you open up your smartphone and search for it to find out more information.

If you don’t have a great website, however, users may be instantly turned off from your page resulting in a loss of potential customers. The most important aspect of maintaining interest in your website is having an effective design. So what should you do when designing a SaaS website? Should you use pre-designed templates or design from scratch? The answer depends on your goals. If you are looking to develop an eye-catching and engaging design in a short amount of time, then choosing pre-designed templates for your websites is the perfect option for you. Using templates doesn’t have to mean sacrificing customizability. With the thousands of template designs available, you are sure to find the perfect fit for your business needs.

Read on to learn why website design is so important and what a SaaS website even is. We also compare the pros and cons of either designing your website from scratch or using pre-designed templates. Finally, learn about Sassiii, the perfect design template tool for your SaaS website.

Why is website design important?

Creating a well-designed, appealing website is vital for your website’s performance. Having a sleek, professional design will help you stand out from the crowd and draw in potential customers, subscribers or readers. If you baked the most delicious cake but it was so poorly decorated and looked extremely unappealing, then no one will eat it. Similarly, even when your website content is amazing, you won’t maintain interest if the page is poorly designed. Users will quickly click away from your page if the design is outdated, hard to look at or read, or confusing.

Most people think you need a design expert or expensive tools to create a high-quality website design, but this isn’t true! There are many tools and templates available to help you create a stunning design. Website design is actually easier than ever. The first thing you need to do is study the latest design trends. If you choose styles that were popular in the 90s, it’s likely they are far too outdated and won’t help you achieve your goals. Rather, read up on the latest trends and look for best practices to get inspiration for your own design wishes. Make sure your design ideas compliment your website’s purpose and strategy so everything flows naturally.

What is SaaS?

When beginning to set up your website you’ll need to choose the platform and server. If you’re staying on top of current trends, you’ve probably heard of SaaS. Software-as-service -- or Saas -- platforms is one of the most popular website service platforms for businesses today. By using SaaS, you access applications via your internet browser rather than downloading software on your computer. SaaS is a cloud-based service.

The main reasons people choose to use SaaS platforms are compatibility, accessibility and operational management. Compared to traditional software downloads and installation, SaaS models are typically cheaper upfront, making it a great option for smaller businesses.

If you’re using a SaaS website, there are a few practices you should focus on when developing a design plan. This includes reducing customer turnover, increasing user speed by streamlining the experience, implementing help and support systems for users, and providing users with engaging information and contextual dashboards.

When should you start the design process from scratch?

If you like to be in complete control and have the power to customize every aspect of your website, then you may consider starting the design process from scratch. While this may seem a daunting task, if you have the time and determination even a newbie can design their own website by themselves.

Designing your website from scratch starts with researching your competition. You can evaluate your competitor’s content, landing pages and navigation systems to see which design practices work well and which you don’t like. Studying a wide variety of SaaS websites will also allow you to see which options are available for you and what is possible in terms of design.

You don’t need to be a design expert to successfully design a SaaS website. However, you do need to consider the amount of time and effort it will take you to learn the skills needed to create a professional design for your website.

When should you use templates?

Using pre-designed templates is a great way to get the design process started. If you’re a design novice, templates are an extremely valuable tool for building your website. Maybe you don’t have the knack for design, or maybe you simply don’t have the time to learn how to design from scratch. Whatever your situation is, using pre-designed templates can alleviate the stress of building a new website.

The amazing part of using templates is there are thousands of seasoned designers who’ve created unique, engaging and bold designs. Using these templates ensures that your website design will stay up to date on trends, will be user-friendly, and will help you achieve your business goals.

Why choose Sassiii?

If you’re looking for amazing templates to get the design process started for your website, then Sassii is a great option for you. Sassii is a simple drag-and-drop Figma component builder. This tool helps designers, marketers and developers design their own SaaS websites with ease. Sassii features intuitive Figma layouts, allowing you to easily adapt the designs to your brand and content.

This user-friendly tool allows you to bring adaptive components, layouts and themes to life in a matter of minutes. Seamless integrate your own branding colors and fonts with Sassiii. With options for both desktop and mobile views, Sassiii provides all of the most commonly used layouts and themes to ensure your design is intuitive and accessible for all visitors of your website. Thanks to the countless options included with Sassiii templates, you will experience flexibility and ease when designing your winning website.

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