I used to say yes to everything. WordPress? Sure. No problem. Framer, Divhunt, whatever tool you needed—I'd figure it out. It felt like the smart move. More tools = more opportunities, right? But here's what actually happened: I was always learning something new, never getting really good at anything. Every project was a mini research phase.
And honestly? It was exhausting. Then I tried something different. What if I just... stopped? What if I only focused on two things: Webflow development and UI design? My friends thought I was nuts. "You're cutting yourself off from half the market!" Maybe. But let me tell you what happened instead.
I Actually Got Good at Something
When you do the same things repeatedly, you start seeing patterns. You know what's going to break before it breaks. You build faster because you're not googling basic stuff anymore.
For Webflow, I've built component libraries with 190+ live elements. I know exactly how to structure CMS collections that scale. I can troubleshoot performance issues in my sleep.
For UI design, I've created design systems in Figma with 400+ sections. I know how components should behave before they're coded. I can spot UX problems early because I've seen them dozens of times.
That kind of depth? You don't get it when you're jumping between platforms and disciplines every other week.
My Clients Stopped Teaching Me
Here's something nobody talks about: when you're a generalist, your clients end up teaching you their tools. That's backwards. Now when I take on a project, I already know what I'm doing—both on the design and development side. We skip the "figuring it out" phase and just build. The handoff from design to development? Seamless. Because I'm doing both. No "lost in translation" moments. No designer creating things that can't be built. No developer wondering what the designer meant.
It's Not Really About the Tools
People think I'm obsessed with Webflow and Figma. I'm not. I'm obsessed with solving specific problems for specific people. I work with SaaS companies, startups, tech businesses—people who need websites that look professional, run fast, and interfaces that users actually understand. Webflow handles the development side better than anything else I've tried. Figma handles the design side the same way. So yeah, that's what I use.
The Real Reason (Three Kids)
Look, I've got three kids. I work 30 hours a week max. I don't have time to waste learning new platforms or debugging tools I barely know. Focusing on two complementary skills isn't just smart business—it's how I stay sane. I know my tools, I know my process, and I can deliver quality work without burning out. That's it. That's the real reason.
The Overview
Why not WordPress or other platforms?
I've worked with WordPress, Framer, and others. They're fine. But Webflow gives my clients the best balance, good design control, solid performance, easy to manage. I'd rather be really good at one thing than okay at five.
Why Figma and not other design tools?
I've used Sketch, Adobe XD, and others. Figma won because of real-time collaboration, robust component systems, and it's what most of my clients already use. Switching tools mid-project is a pain for everyone.
Do you only design for Webflow?
No. I design interfaces for web apps, SaaS products, and mobile apps too. The designs work anywhere.
What if my project needs something Webflow can't do?
I can add custom code and connect third-party tools. But the core site needs to be Webflow. If you need a fully custom backend or complex app, Webflow isn't the right fit, and neither am I.
Isn't it risky to focus on just two things?
Less risky than being mediocre at everything. Specialists get better clients and charge more. And if these tools disappeared tomorrow, the skills transfer: design systems, component thinking, performance optimization. Those principles work anywhere.
How do I know if you're right for my project?
If you're building a marketing site, SaaS product, or need interface design for a web/app, we're probably a good fit. If you need massive fully custom web application, there might be better options.